More Projects
A selection of additional projects — some still in progress, some live. Full case studies coming soon.
Interior Define
Swatch Store
A feature that allows customers to explore and order fabric samples before purchasing a sofa.
the problem
- Primary ad landing page and acquisition funnel was difficult to navigate
- Limited filtering options made it hard to find the right swatch
- Lack of real product photography and minimal guidance hurt confidence
the Solution
- Expanded filters with icons for faster, clearer selection
- Added a toggle to switch between swatch and sofa imagery
- Redesigned cards to clarify how to view details or add to cart
- Dedicated space in the details modal for product photography
Interior Define
Brand Refresh
A site replatform created an opportunity to rebrand with improved consistency, accessibility, and identity.
the problem
- Several partially-completed rebrands left inconsistent treatments across the site
- Color and text treatments were not ADA-compliant
- Multiple colors made hierarchy hard to distinguish
- No design system made it slow to build new pages or onboard designers
the Solution
- Initiated a branding project from a Hack Day exploration
- Got stakeholder buy-in by presenting options backed by user testing
- Pinned down an olive accent color that emulated the brand's feeling
- Defined image, text, and layout treatments to let products and photography shine
Interior Define
Home Refresh
A redesign of the home page aimed to inspire customers and explain the company's value proposition.
the problem
- Home page hadn't been updated in years and felt stagnant
- Variety of inconsistent branding treatments across the page
- Core value proposition (breadth of customization) wasn't clear to visitors
the Solution
- Initiated a branding project from a Hack Day exploration
- Got stakeholder buy-in by presenting options backed by user testing
- Pinned down an olive accent color that emulated the brand's feeling
- Defined image, text, and layout treatments to let products and photography shine
M.M.LaFleur
Product Bundling
A modular interface that allows customers to add entire outfits, capsules, or bundles to their cart.
the problem
- No way to add curated outfits or capsules to the cart in one action
- Merchandising team wanted to promote full outfit collections but lacked the tooling
- Customers adding individual items had no in-context sizing guidance
the Solution
- Designed a modular add-to-bag interface supporting full outfits and capsules
- Added per-item sizing links based on user testing feedback
- A/B test vs. traditional shopping grid: +40% transactions, +18.2% revenue-per-session
- Expanded the interface for holiday gift bundles and styling guides
More Projects
A feature that allows customers to explore and order fabric samples before purchasing a sofa. (Full process coming soon)
Interior Define
Swatch Store
A feature that allows customers to explore and order fabric samples before purchasing a sofa.
the problem
- Primary ad landing page and acquisition funnel was difficult to navigate
- Limited filtering options made it hard to find the right swatch
- Lack of real product photography and minimal guidance hurt confidence
the Solution
- Expanded filters with icons for faster, clearer selection
- Added a toggle to switch between swatch and sofa imagery
- Redesigned cards to clarify how to view details or add to cart
- Dedicated space in the details modal for product photography
Interior Define
Brand Refresh
A site replatform created an opportunity to rebrand with improved consistency, accessibility, and identity.
the problem
- Several partially-completed rebrands left inconsistent treatments across the site
- Color and text treatments were not ADA-compliant
- Multiple colors made hierarchy hard to distinguish
- No design system made it slow to build new pages or onboard designers
the Solution
- Initiated a branding project from a Hack Day exploration
- Got stakeholder buy-in by presenting options backed by user testing
- Pinned down an olive accent color that emulated the brand's feeling
- Defined image, text, and layout treatments to let products and photography shine
Interior Define
Home Refresh
A redesign of the home page aimed to inspire customers and explain the company's value proposition.
the problem
- Home page hadn't been updated in years and felt stagnant
- Variety of inconsistent branding treatments across the page
- Core value proposition (breadth of customization) wasn't clear to visitors
the Solution
- Initiated a branding project from a Hack Day exploration
- Got stakeholder buy-in by presenting options backed by user testing
- Pinned down an olive accent color that emulated the brand's feeling
- Defined image, text, and layout treatments to let products and photography shine
M.M.LaFleur
Product Bundling
A modular interface that allows customers to add entire outfits, capsules, or bundles to their cart.
the problem
- No way to add curated outfits or capsules to the cart in one action
- Merchandising team wanted to promote full outfit collections but lacked the tooling
- Customers adding individual items had no in-context sizing guidance
the Solution
- Designed a modular add-to-bag interface supporting full outfits and capsules
- Added per-item sizing links based on user testing feedback
- A/B test vs. traditional shopping grid: +40% transactions, +18.2% revenue-per-session
- Expanded the interface for holiday gift bundles and styling guides
More Projects
A selection of additional projects – some still in progress, some live. Full case studies coming soon.
Interior Define
Swatch Store
A feature that allows customers to explore and order fabric samples before purchasing a sofa.
the problem
- Primary ad landing page and acquisition funnel was difficult to navigate
- Limited filtering options made it hard to find the right swatch
- Lack of real product photography and minimal guidance hurt confidence
the Solution
- Expanded filters with icons for faster, clearer selection
- Added a toggle to switch between swatch and sofa imagery
- Redesigned cards to clarify how to view details or add to cart
- Dedicated space in the details modal for product photography
Interior Define
Brand Refresh
A site replatform created an opportunity to rebrand with improved consistency, accessibility, and identity.
the problem
- Several partially-completed rebrands left inconsistent treatments across the site
- Color and text treatments were not ADA-compliant
- Multiple colors made hierarchy hard to distinguish
- No design system made it slow to build new pages or onboard designers
the Solution
- Initiated a branding project from a Hack Day exploration
- Got stakeholder buy-in by presenting options backed by user testing
- Pinned down an olive accent color that emulated the brand's feeling
- Defined image, text, and layout treatments to let products and photography shine
Interior Define
Home Refresh
A redesign of the home page aimed to inspire customers and explain the company's value proposition.
the problem
- Home page hadn't been updated in years and felt stagnant
- Variety of inconsistent branding treatments across the page
- Core value proposition (breadth of customization) wasn't clear to visitors
the Solution
- Initiated a branding project from a Hack Day exploration
- Got stakeholder buy-in by presenting options backed by user testing
- Pinned down an olive accent color that emulated the brand's feeling
- Defined image, text, and layout treatments to let products and photography shine
M.M.LaFleur
Product Bundling
A modular interface that allows customers to add entire outfits, capsules, or bundles to their cart.
the problem
- No way to add curated outfits or capsules to the cart in one action
- Merchandising team wanted to promote full outfit collections but lacked the tooling
- Customers adding individual items had no in-context sizing guidance
the Solution
- Designed a modular add-to-bag interface supporting full outfits and capsules
- Added per-item sizing links based on user testing feedback
- A/B test vs. traditional shopping grid: +40% transactions, +18.2% revenue-per-session
- Expanded the interface for holiday gift bundles and styling guides