Drove key product initiatives including navigation, checkout, account, and swatch store which contributed directly to revenue growth

Collaborated cross-functionally with engineering, product, marketing, sales, and exec teams to align priorities, present designs, and gather feedback

Led a brand and design system refresh, defining an accessible color palette, content guidelines, and a scalable component library

Supported scalable merchandising through flexible UI frameworks that adapt to new categories and expanding product lines

Documented and refined the full site to support re-platforming efforts, enhancing developer efficiency and overall UX

Designed an internal point-of-sale tool to streamline customer-facing interactions for the retail team

Worked with growth and retention teams to ensure designs are effective and feasible; continuously iterated on designs as engineers ran into roadblocks during development

Conducted extensive research and user testing to redesign the company’s primary acquisition channel, a survey for curated clothing subscription boxes called Bento; conversion rates increased by 50% for mobile and 110% for desktop

Led major projects redesigns, including a mobile-first product page that increased add-to-cart rates by 16% and a streamlined checkout that increased revenue by 12%

Developed an ADA-compliant style guide, simplifying UI patterns and reducing design/dev cycles

Owned UX for the Contour Diabetes App and connected meters across 55 countries and 23 languages

Pioneered iterative design processes with new tools, prototyping workflows, and team collaboration techniques

Validated solutions through usability testing and A/B experiments, contributing to both product strategy and FDA documentation

Redesigned the app for a modern experience, integrating new technologies (e.g., CGMs) and improving usability