Resale Operations
A suite of operational products that enables enterprise brands to run resale programs, including warehouse operations, customer support, merchandising, and inventory intake.

Building a Resale System
Unlike traditional e-commerce, resale operations require managing unique inventory, multiple sourcing models, dynamic listing states, and coordination across brands, warehouses, and customer support. Each item follows a distinct process – from intake and merchandising to purchase, fulfillment, and post-purchase support – demanding systems that remain synchronized throughout.
Each product I designed supported a different part of the resale flow: Admin managed marketplace configuration and merchandising, In-Store Trade-In brought inventory into the system, WMS (Warehouse Management System) tracked inventory through warehouse operations and fulfillment, and CX (Customer Experience) provided support agents with a unified view of customers, orders, listings, and trade-ins. While each product solved distinct operational challenges, they functioned as a connected system, sharing business logic across all touch-points.
Project Overview
The Platform
Admin
Marketplace Configuration
Marketplace
Customer Storefront
WMS
Inventory & Fulfillment
In-Store Trade-In
Inventory Intake
CX App
Customer Operations
While each product served a distinct operational need, they were designed to work as one connected platform, sharing data and business logic across every stage of the resale journey:
The Operational Ecosystem
This connected suite of operational products supports every stage of the resale lifecycle. While Admin is covered in a separate case study, this page highlights the CX, WMS, and In-Store Trade-In products that drive daily operations.
Customer Experience
Many of the hardest design decisions weren't about interface, they were about idenitfying users’ mental models and defining how the product should behave.
Warehouse Management
Manage inventory intake, repairs, storage, and fulfillment for unique resale inventory moving through the warehouse.
In-Store Trade-In
Many of the hardest design decisions weren't about interface, they were about idenitfying users’ mental models and defining how the product should behave.
Admin
Enable merchandising teams to manage products, listings, pricing, collections, and resale program configuration.
View Project
Customer Experience (CX App)

Marketplace Fulfillment Flow
Support agents needed one place to investigate orders, listings, trade-ins, gift cards, and returns without piecing information together across multiple systems.
The deeper I explored the problem, the more I realized the challenge wasn't simply surfacing data – it was that the underlying order logic hadn't been defined. Unlike traditional e-commerce, resale orders could follow five different fulfillment paths depending on where inventory originated, each with different operational states and timelines.
Before designing an effective support experience, I mapped this complexity across the customer marketplace and established a shared model for order movement within the system.

Warehouse Management (WMS)

Third-party warehouse partners needed to receive, identify, grade, clean, repair, store, and ship unique resale inventory – often processing high volumes of items where no two units were exactly alike.
As operations scaled, existing tools did not keep pace, causing friction in critical warehouse workflows.
Admin App

Traditional merchandising tools assume stable inventory: one product, one price, one stock count. Resale introduced a different model, where a single product could have many unique listings, each with its own seller, condition, price, and lifecycle. Internal Brand Success teams and enterprise partners required flexible tools to manage this complexity independently of Engineering.
Explore the full Admin case study for details on platform strategy, user research, phased rollout, and design decisions.
View full Case Study
In-Store Trade-In






Retail associates – not resale experts – needed to evaluate customer trade-ins quickly and confidently while balancing speed, accuracy, and fraud prevention at the register.
The challenge extended beyond the store experience. Every enterprise brand had different operational requirements: how items should be identified, what hardware was available in-store, how much responsibility associates should have, how customers were compensated, and how accepted inventory moved into the warehouse. The experience needed to flex for each partner while feeding a consistent operational pipeline downstream.
Designing for Complexity
Systems Thinking
Mapped complex operational workflows across five fulfillment models, creating a shared framework that aligned the marketplace, CX, WMS, and supporting systems around the same business logic. Turned ambiguous operational requirements into models that Product, Engineering, and Design could build from together.
Operational UX
Designed for expert users performing high-volume, repetitive work, balancing speed with error prevention across warehouse operations, customer support, fulfillment, and in-store trade-in workflows.
Scalable Systems
Built design foundations applicable beyond individual features, including shared components, flow documentation, implementation specifications, and a company-wide visual rebrand across Admin, WMS, and CX. Adapted the system for each environment, from high-contrast functional interfaces to flexible enterprise branding.
Cross-Functional Partnership
Partnered closely with Product, Engineering, Operations, and brands to navigate evolving requirements, align on complex business logic, and deliver scalable solutions across a rapidly growing platform.
Resale Operations
A suite of operational products that enables enterprise brands to run resale programs, including warehouse operations, customer support, merchandising, and inventory intake.

Building a Resale System
Unlike traditional e-commerce, resale operations require managing unique inventory, multiple sourcing models, dynamic listing states, and coordination across brands, warehouses, and customer support. Each item follows a distinct process – from intake and merchandising to purchase, fulfillment, and post-purchase support – demanding systems that remain synchronized throughout.
Each product I designed supported a different part of the resale flow: Admin managed marketplace configuration and merchandising, In-Store Trade-In brought inventory into the system, WMS (Warehouse Management System) tracked inventory through warehouse operations and fulfillment, and CX (Customer Experience) provided support agents with a unified view of customers, orders, listings, and trade-ins. While each product solved distinct operational challenges, they functioned as a connected system, sharing business logic across all touch-points.
Project Overview
The Platform
Admin
Marketplace Configuration
Marketplace
Customer Storefront
WMS
Inventory & Fulfillment
In-Store Trade-In
Inventory Intake
CX App
Customer Operations
While each product served a distinct operational need, they were designed to work as one connected platform, sharing data and business logic across every stage of the resale journey:
The Operational Ecosystem
This connected suite of operational products supports every stage of the resale lifecycle. While Admin is covered in a separate case study, this page highlights the CX, WMS, and In-Store Trade-In products that drive daily operations.
Customer Experience
Equip support teams with unified visibility into customers’ listings, orders, and trade-ins to investigate issues and resolve cases efficiently.
Warehouse Management
Manage inventory intake, repairs, storage, and fulfillment for unique resale inventory moving through the warehouse.
In-Store Trade-In
Guide store associates through trade-in intake, bringing customer inventory into the resale ecosystem.
Admin
Enable merchandising teams to manage products, listings, pricing, collections, and resale program configuration.
View Project
Customer Experience (CX App)

Marketplace Fulfillment Flow
Support agents needed one place to investigate orders, listings, trade-ins, gift cards, and returns without piecing information together across multiple systems.
The deeper I explored the problem, the more I realized the challenge wasn't simply surfacing data – it was that the underlying order logic hadn't been defined. Unlike traditional e-commerce, resale orders could follow five different fulfillment paths depending on where inventory originated, each with different operational states and timelines.
Before designing an effective support experience, I mapped this complexity across the customer marketplace and established a shared model for order movement within the system.

Warehouse Management (WMS)

Third-party warehouse partners needed to receive, identify, grade, clean, repair, store, and ship unique resale inventory – often processing high volumes of items where no two units were exactly alike.
As operations scaled, existing tools did not keep pace, causing friction in critical warehouse workflows.
Warehouse partners needed to check items in, identify what they'd received, grade and clean or repair them, and get them shipped — all for inventory where no two units were quite alike. Tools like the photo app, the picking flow, and the paper scan sheets used for repairs hadn't kept pace with the volume and nuance of the work.
Admin App

Traditional merchandising tools assume stable inventory: one product, one price, one stock count. Resale introduced a different model, where a single product could have many unique listings, each with its own seller, condition, price, and lifecycle. Internal Brand Success teams and enterprise partners required flexible tools to manage this complexity independently of Engineering.
Explore the full Admin case study for details on platform strategy, user research, phased rollout, and design decisions.
View full Case Study
In-Store Trade-In






Warehouse partners needed to check items in, identify what they'd received, grade and clean or repair them, and get them shipped — all for inventory where no two units were quite alike. Tools like the photo app, the picking flow, and the paper scan sheets used for repairs hadn't kept pace with the volume and nuance of the work.
The challenge extended beyond the store experience. Every enterprise brand had different operational requirements: how items should be identified, what hardware was available in-store, how much responsibility associates should have, how customers were compensated, and how accepted inventory moved into the warehouse. The experience needed to flex for each partner while feeding a consistent operational pipeline downstream.
Designing for Complexity
Systems Thinking
Mapped complex operational workflows across five fulfillment models, creating a shared framework that aligned the marketplace, CX, WMS, and supporting systems around the same business logic. Turned ambiguous operational requirements into models that Product, Engineering, and Design could build from together.
Scalable Systems
Built design foundations applicable beyond individual features, including shared components, flow documentation, implementation specifications, and a company-wide visual rebrand across Admin, WMS, and CX. Adapted the system for each environment, from high-contrast functional interfaces to flexible enterprise branding.
Operational UX
Designed for expert users performing high-volume, repetitive work, balancing speed with error prevention across warehouse operations, customer support, fulfillment, and in-store trade-in workflows.
Cross-Functional Partnership
Partnered closely with Product, Engineering, Operations, and brands to navigate evolving requirements, align on complex business logic, and deliver scalable solutions across a rapidly growing platform.
Resale Operations
A suite of operational products that enables enterprise brands to run resale programs, including warehouse operations, customer support, merchandising, and inventory intake.

Building a Resale System
Unlike traditional e-commerce, resale operations require managing unique inventory, multiple sourcing models, dynamic listing states, and coordination across brands, warehouses, and customer support. Each item follows a distinct process – from intake and merchandising to purchase, fulfillment, and post-purchase support – demanding systems that remain synchronized throughout.
Each product I designed supported a different part of the resale flow: Admin managed marketplace configuration and merchandising, In-Store Trade-In brought inventory into the system, WMS (Warehouse Management System) tracked inventory through warehouse operations and fulfillment, and CX (Customer Experience) provided support agents with a unified view of customers, orders, listings, and trade-ins. While each product solved distinct operational challenges, they functioned as a connected system, sharing business logic across all touch-points.
Project Overview
The Platform
Admin
Marketplace Configuration
Marketplace
Customer Storefront
WMS
Inventory & Fulfillment
In-Store Trade-In
Inventory Intake
CX App
Customer Operations
While each product served a distinct operational need, they were designed to work as one connected platform, sharing data and business logic across every stage of the resale journey:
The Operational Ecosystem
This connected suite of operational products supports every stage of the resale lifecycle. While Admin is covered in a separate case study, this page highlights the CX, WMS, and In-Store Trade-In products that drive daily operations.
Customer Experience
Equip support teams with unified visibility into customers’ listings, orders, and trade-ins to investigate issues and resolve cases efficiently.
Warehouse Management
Manage inventory intake, repairs, storage, and fulfillment for unique resale inventory moving through the warehouse.
In-Store Trade-In
Guide store associates through trade-in intake, bringing customer inventory into the resale ecosystem.
Admin
Enable merchandising teams to manage products, listings, pricing, collections, and resale program configuration.
View Project
Customer Experience (CX App)
Support agents needed one place to investigate orders, listings, trade-ins, gift cards, and returns without piecing information together across multiple systems.
The deeper I explored the problem, the more I realized the challenge wasn't simply surfacing data – it was that the underlying order logic hadn't been defined. Unlike traditional e-commerce, resale orders could follow five different fulfillment paths depending on where inventory originated, each with different operational states and timelines.
Before designing an effective support experience, I mapped this complexity across the customer marketplace and established a shared model for order movement within the system.

Marketplace Fulfillment Flow

Warehouse Management (WMS)
Third-party warehouse partners needed to receive, identify, grade, clean, repair, store, and ship unique resale inventory – often processing high volumes of items where no two units were exactly alike.
As operations scaled, existing tools did not keep pace, causing friction in critical warehouse workflows.

Admin App

Traditional merchandising tools assume stable inventory: one product, one price, one stock count. Resale introduced a different model, where a single product could have many unique listings, each with its own seller, condition, price, and lifecycle. Internal Brand Success teams and enterprise partners required flexible tools to manage this complexity independently of Engineering.
Explore the full Admin case study for details on platform strategy, user research, phased rollout, and design decisions.
View full Case Study
In-Store Trade-In






Retail associates – not resale experts – needed to evaluate customer trade-ins quickly and confidently while balancing speed, accuracy, and fraud prevention at the register.
The challenge extended beyond the store experience. Every enterprise brand had different operational requirements: how items should be identified, what hardware was available in-store, how much responsibility associates should have, how customers were compensated, and how accepted inventory moved into the warehouse. The experience needed to flex for each partner while feeding a consistent operational pipeline downstream.
Designing for Complexity
Systems Thinking
Mapped complex operational workflows across five fulfillment models, creating a shared framework that aligned the marketplace, CX, WMS, and supporting systems around the same business logic. Turned ambiguous operational requirements into models that Product, Engineering, and Design could build from together.
Scalable Systems
Built design foundations applicable beyond individual features, including shared components, flow documentation, implementation specifications, and a company-wide visual rebrand across Admin, WMS, and CX. Adapted the system for each environment, from high-contrast functional interfaces to flexible enterprise branding.
Operational UX
Designed for expert users performing high-volume, repetitive work, balancing speed with error prevention across warehouse operations, customer support, fulfillment, and in-store trade-in workflows.
Cross-Functional Partnership
Partnered closely with Product, Engineering, Operations, and brands to navigate evolving requirements, align on complex business logic, and deliver scalable solutions across a rapidly growing platform.